How to Track WhatsApp Orders in Google Analytics

A WhatsApp order leaves your site before checkout, so analytics never sees a purchase. This event counts the moment a customer heads to WhatsApp with an order. It is in the free version too.

Step 1: Check your tracking code

The plugin adds no tracking code of its own. It uses the Google tag (gtag), a Tag Manager dataLayer or the Meta Pixel already on your pages. With none of them, nothing is sent.

Step 2: Turn on Analytics Events

Go to Purchase via WhatsApp → Configuration → General and tick Analytics Events, labelled “Report WhatsApp orders to Google Analytics, Tag Manager and Meta Pixel”. Click Save Changes.

Step 3: Tap the button and look for the event

Open a product and tap the WhatsApp button. On the demo the page sent exactly this to the Google tag:

gtag('event', 'generate_lead', {
  method: 'whatsapp',
  ddwcpvw_source: 'product',
  item_id: '15'
});

• ddwcpvw_source is product for a product button and cart for the cart button.
• item_id is the product ID, or the variation ID once options are picked.

With Tag Manager instead of the Google tag, the same values are pushed to the dataLayer with event: 'generate_lead'. With Meta Pixel, a Contact event is sent too.

The event fires when WhatsApp opens. A guest fires it after the delivery popup, not on the first tap.

Use it as a conversion

In Google Analytics, mark generate_lead as a key event. Add ddwcpvw_source as a custom dimension to split product taps from cart taps.

The event counts intent, not sales. Compare it with WhatsApp Orders on the dashboard to see how many chats finish.

Where to go next

• Dashboard Overview