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How to Track Campaigns with UTM Links

Search engines and social networks are recognised by themselves. A newsletter, an influencer or a QR code on a flyer is not, unless the link says so. UTM tags say so.

Section titled “Step 1: Tag your links”

Add three parameters to the link:

  • utm_source: who sent the visitor, such as newsletter, facebook or flyer.
  • utm_medium: the kind of traffic, such as email, paid or print.
  • utm_campaign: the campaign, such as autumn-sale.

For the demo’s autumn newsletter, the shop link was:

https://demo.devdiggers.com/woocommerce-customer-tracking/shop/?utm_source=newsletter&utm_medium=email&utm_campaign=autumn-sale

Keep the values lowercase and consistent. Newsletter and newsletter are stored the same way, but news-letter is a separate source.

Step 2: Share them

Section titled “Step 2: Share them”

Use the tagged links in the newsletter, the ads and the posts. Only the first page of a visit needs the tags: the whole visit keeps them.

Ad platforms that add their own click ID need no tags. A gclid is Google Ads, msclkid Bing Ads and ttclid TikTok.

Step 3: Open the Campaigns report

Section titled “Step 3: Open the Campaigns report”

Open Reports → Traffic Sources and scroll to Campaigns. Each campaign has its visitors, orders, conversion, revenue and revenue per visitor.

The Campaigns table

The same visits appear in Sources under their source and medium, such as newsletter / Email.

Good to know

Section titled “Good to know”
  • A visit with utm_source but no utm_medium is counted as Campaign.
  • A later visit without tags keeps the tagged channel as its latest one, unless it came from another known source. Typing your address does not wipe a campaign.
  • Every order is saved with its source, medium and campaign, shown in the Path to Purchase box.