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The Order Screen and Users Screen

Customer Tracking adds two links into WooCommerce and WordPress screens you already use.

Each order’s edit screen has a Path to Purchase box in its side column.

The Path to Purchase box on Nina’s order

  • Source: The channel the order was credited to, with its medium and campaign. On Nina’s order it is the third cart reminder, customer-tracking / Email (cart_recovery_3).
  • The steps before it: The 8 most recent activities, up to and including the order, newest first.
  • View customer profile: Opens the buyer’s profile.

The box follows the buyer: their account, or for a guest the visit the order was placed in. An order with no tracked visit says “No tracked activity for this customer before the order.”

Hover a user on Users and click Customer Profile.

The Customer Profile link on the Users screen

Both appear only for staff who can manage WooCommerce, the same people who see the plugin’s screens.