How to Add a Coupon to Cart Reminders

A discount wins back shoppers who hesitated over the price. Keeping it for the last reminder avoids teaching shoppers to abandon carts on purpose, which is why only Reminder 3 has one by default.

Step 1: Set the coupon’s value

Open Configuration → Recovery and find Recovery Coupon.

• Discount Type: Percentage discount or Fixed cart discount.
• Amount: 10 by default, so 10% off.
• Valid For (days): 3 by default. A short window gives a reason to act now. 0 never expires.

Click Save Changes.

Step 2: Choose the reminder

Open Emails → Cart Reminder 3 and check Coupon: “Include a unique recovery coupon”.

You can tick it on Reminder 1 or 2 too. A coupon is made the first time a reminder needs one, then reused by the later reminders of the same cart. If it has expired or been used by then, the later reminder gets a new one.

Step 3: Save

Click Save Changes.

Step 4: See it work

The reminder shows the code in a dashed box with the date it ends. The default wording of Reminder 3 also names the discount with {coupon_amount}.

The button applies the code for them. On the demo, Nina’s restored cart had the coupon in its order summary before the shopper touched anything.

What the coupon is

• A normal WooCommerce coupon, listed under Marketing → Coupons, named CT- and eight characters.
• Single use, and only the shopper’s email can redeem it. Forwarded to a friend, it does not work.
• Its description says it was made by Customer Tracking for a recovery email.

The same coupon settings apply to the browse abandonment email and to emails you send from a customer profile, when you add a coupon there.