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Email Settings

Open Configuration → Emails. Every email uses your WooCommerce email design. Change its header image, colours and footer under WooCommerce → Settings → Emails.

The Emails tab

Email Sent to When
Thank You to Supporter Supporter Their contribution is paid.
New Contribution to Creator Creator Any paid contribution to their campaign.
Goal Reached Creator, copy to you The campaign reaches its goal.
Campaign Ended to Creator Creator, copy to you The day after the end date passes.
Campaign Submitted to Admin You Pro. A customer campaign waits for approval.
Campaign Approved to Creator Creator Pro. You approve their campaign.
Campaign Update to Supporters Every supporter Pro. The creator posts an update and chooses to email it.
Withdrawal Requested to Admin You, confirmation to creator Pro. A creator requests a payout.
Withdrawal Paid to Creator Creator Pro. You mark the payout paid.
Withdrawal Rejected to Creator Creator Pro. You reject the payout request.

“You” is the Notification email on the General tab, or the site admin email. The creator is the campaign’s author, which is you for campaigns you create without picking someone else. The creator does not get New Contribution for a contribution they made themselves.

The Goal Reached email’s settings

  • Status: “Send this email”. On by default for all ten.
  • Heading: The title at the top of the email.
  • Subject: The subject line. Placeholders work here too.
  • Email Message: The body, with a full editor for links, lists and images.

Placeholders that work in every email: {campaign_name}, {campaign_url}, {creator_name}, {collected_amount}, {target_amount}, {target_line}, {supporters_count} and {site_title}. Each email lists its own extra ones under its message, such as {supporter_name}, {amount} and {reward_line} for the thank you email.

See every email as it arrives in How to Customize Crowdfunding Emails.