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How to Show a Countdown Timer

The countdown turns a date into pressure. It runs to the product’s release date, in days, hours, minutes and seconds.

Go to Pre-Order → Products and press Edit.

Scroll to Countdown and Status.

The Countdown and Status section

Countdown is a pair of radio buttons: Show or Hide.

Hide it when the date is a best guess. A visible clock ticking down to a date you are not sure of creates a promise you may not keep, and the release date still does its job without being displayed.

The five countdown styles with live previews

Five styles, each previewed live on the form so you can see it running before you choose.

  • Minimal: Plain numbers and labels, taking its colour from the accent setting.
  • Flip: Digits on flip-clock cards.
  • Circle: Each unit in its own ring.
  • Square: Digits in solid tiles.
  • Boxed: Bordered boxes with the accent colour.

Press Save. The countdown appears on the product page immediately.

Go to Configuration → Display → Storefront Colors.

The storefront colour pickers

Countdown Accent Color, default #0256ff, is used by the Minimal and Boxed styles. The other three carry their own look and ignore it.

A flip countdown on a product page

Here is the Circle style on another product, so you can compare:

A circle countdown on a product page

The countdown runs in the shopper’s browser against your store’s timezone, so a customer abroad sees the same time remaining as one at home rather than a figure shifted by their own clock.

At zero it stops and shows an expired message. It does not release the product by itself. The release is the hourly job’s work, so there can be a short window where the clock reads zero and the product is still marked as a pre-order. See How to Release a Pre-Order Product.

On the single product page, under the Available On line, and anywhere the pre-order shortcode is used.

It is not shown in the shop grid. Product cards get the badge and the release date instead, which is enough at that size.

A pre-order product in the shop grid