Skip to content

How to Send Visitors to a Custom Page

When the next step is not a login and not a quote, link to it. A trade application, a contact form, a booking page or a WhatsApp chat all work.

Copy the full URL, starting with https://. It can be on your site or anywhere else.

Edit the rule. Under What Visitors See, set Button Action to Go to a custom URL and paste the address into Custom URL.

A rule with the custom URL action, button text and URL filled in

To use the link for every rule instead, set the same two fields on the Display tab.

The custom URL fields on the Display tab

Fill in Button Text. Left empty, the label falls back to the Display tab’s login text, “Login to purchase”, which is wrong for a link that does not log anyone in. The demo uses “Apply for a trade account”.

Click Save Rule.

Open a covered product in a private window.

The sunglasses with an Apply for a trade account button

Click the button. It opens the page in the same tab, as a normal link.

  • No URL, no button. A rule set to the custom URL action with an empty Custom URL, and no URL on the Display tab either, shows the message alone.
  • It works for signed-in visitors. Unlike the login button, the link shows to everyone the rule hides prices from. That makes it the right action for a rule that targets customers.
  • Clicks are counted. Each click shows on the dashboard like a login or quote click. A login that follows within a day is counted too.